Posts Tagged ‘briansolis’

Why PR Doesn’t Work and How to Fix It

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There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.

Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself” PR penned by Glenn Kelman, CEO of Redfin.

PR in the Face of Web 2.0 and Social Media – Part II

PR Stereotype
PR Stereotype

In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services – most at the expense of the companies they represent.

Twitter Down Again, Sparks Adoption for Jaiku

Twitter Down Again

Yes, it’s true. We are a fickle impatient bunch of early adopters looking for things to be there when we need them and work like we want them to. We do have patience with cool, new technologies and apps, but that patience quickly thins when it is tested too frequently.

Yes I am a fan of Twitter. But, using Twitter can be frustrating at times. All too often, I’m forced to wait, sometimes without satisfaction, in order to hit the site when I’m away from text or IM updates.

PR Online Convergence in Los Angeles

This Thursday, I’m joining Mr. Phil Gomes for a session on Social Media and how to raise public awareness using social networks at the PR Online Convergence conference in Los Angeles.

I’ll be joining other PR and Web marketing leaders including, Eric Schwartzman, Jamie O’Donnell, KD Paine, Linda Zimmer, Sally Falkow, Mike Manuel, and none other than Jason Calacanis.

Social Media Killed the Video News Release Star


Source

With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, online video networks, and Web marketing.

PRWeek Responds to 3.0 Fallout

In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era.

My original article is here.

Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0′ agency business report cover line, that seems to be the case here.”

PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

PRWeek

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.

Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”

Robert Scoble Meets Hooman from Radio Alice 97.3 at Web 2.0 Expo

Sometimes the best marketing at events of this caliber is “lobby marketing.”

Robert Scoble, Jeremiah Owyang, Chris Pirillo, among others drew the crowds online and in person while they streamed live video from the show – courtesy of ustream.tv (and a little know how from the Podtech crew.)

I spent the greater part of Sunday – Wednesday catching up with many visionaries and industry influencers – all of whom I would have missed had I attended conferences or roamed the expo floor.

PR 2.0 Takes the Stage at Web 2.0 Expo – Part I of II

PR 2.0 Panel @W2E

I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?”

While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target:

Tumblr – Tumbling between blogs, twitter and jaiku

TUMBLr-logo

How many unfinished posts do you have in your draft folder? Or, better yet, how many ideas do you have that you are hoping to get to one day.

Well if you’re anything like me, a post is much more than simply sitting down, typing, linking, adding tags and then clicking the post button. And, this is an example of one such post.

Enter tumblelogs.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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