Posts Tagged ‘briansolis’

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.

The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.

CES Welcomes Bloggers – Changes the Future of Event Marketing

CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media.

Time Magazine, Web 2.0 and You



Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s exposing platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it.

Let’s be clear. There is bottomless well of assholes around the world to spotlight and blame for the many agonizing, unnecessary, and disturbing things that happened in 2006.

San Francisco NewTech Meetup – December 2006

With over 700 members, the SF NewTech Meetup continues to gain in popularity as the Bay Area geekdom enjoys its forum for having new tech demoed directly to them each and every month.

SF Win, Silicon Valley Newtech, among others provide a venue for emerging companies to reach a sampling of their target demographic, without having to exhibit at an expensive Web 2.0-style conference.

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

New Media Release #12 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area.

Traditional vs. Citizen Media – It’s Social Darwinism in Action

I’m sure there are many out there who ask or are asked this question, and many have not yet found a consistent answer.

The question is, what’s the difference between a journalist and a blogger? Is a blogger a journalist and is a journalist a blogger?

The answer isn’t so simple because the conversation usually spins down a maze of different avenues. But, let’s keep it straigh-forward, with the intent of answering the question.

Women2.0′s Converting Your Passion into a Real Business

Alison McNeill reporter at PR2point0.com
by Alison McNeill of
FutureWorks

women20_logo

Women 2.0 005

I attended the panel and mixer at Stanford University called “Converting Your Passion into a Real Business.” The event was sponsored by women2.0, bases and Entrepreneur27. A great mix of folks made up the panel including:

Liz Gannes: Reporter for GigaOM. She mainly focuses on consumer-oriented startups and other technology stories.

New Media Release Cast #11 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #11, a 29-minute podcast recorded live from the San Francisco Bay Area and Kansas City, MO.

We discussed reactions to the social media release concept; announced an upcoming social media release summit; and invited PR pros to post their case studies to the social media release wiki.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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