Posts Tagged ‘briansolis’

The Evolution of Social Media Press Releases – NMR Cast #9

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs.

It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists.

Blogger Relations – Forward Features My Latest Chapter in the Series


The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter.

The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.

The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place.

This Monday, 1 Afternoon, 2 Understand Social Media

Just a reminder that on Monday, 10/23, the Social Media Club is hosting its latest event, “From Social Media to Corporate Media.” I believe it’s almost sold out, so register asap. If you enter the code ‘IGETIT’ you’ll receive $50 off the ticket price.

SM2CM will offer an interactive workshop for high tech communications professionals. It will be held in SAPs lavish conference center in Palo Alto from 1 to 6 p.m.

From Social Media to Corporate Media, An interactive workshop for high tech communications professionals

Our news release regarding “From Social Media to Corporate Media” crossed PR Newswire this morning. The event is around the corner, so we hope to see you there!

Here’s the release:

PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be held in SAPs conference center in Palo Alto from 1 to 6 p.m.

Office2.0 version 1.5, Additional Insight from Day One

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The other day, I was reading Read/Write Web before heading up to Office 2.0 and Richard McManus posted some great questions to stimulate dialogue and create a forum for truly interesting market and technology analysis.

Does Office 2.0 represent a revolution, a paradigm shift? Or just incremental improvement on Microsoft Office?

What Office 2.0 apps and services best represent the paradigm shift of Office 2.0 to you?

Do you agree that Google’s web-based office apps are more evolutionary than revolutionary?

October 2006 STIRR 1.7 Founder’s Mixer


I recently had the opportunity to sit down for lunch with Sanford Barr and Dan Arkind. I’ve also held a few conversations with Joanne Wan and Sean Ness to discuss STIRR. Their vision for STIRR is united as they bring together the people driving the new tech economy forward. STIRR is by far the industry’s biggest, concentrated, most powerful, must-attend tech mixer out there, and it is only continuing to grow. Why? Because they control the attendee registration – invitees, qualified referrals, all business leaders in their own right.

Office2.0 version 1.0

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Aside from Google stealing thunder with its announcement of Google docs and spreadsheets, sessions starting at 8 a.m., and the wireless bandwidth, or lack thereof, at the Office 2.0 conference, there were some pretty exciting demonstrations and discussions. Plus, I got to sit next to Steve Gilmor and Vic Podaster for most of the show, and it was pretty cool to have them ask me which companies I preferred.

Demonstration pods adorned the hallways outside of the ballroom. For a list of participants, click here.

Office 2.0 Party Podcast over at Podtech

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Thanks to John Furrier over at Podtech for spending some time with us over at the Office 2.0 kick off party at SFMOMA.

The audio is here.

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Office 2.0 Kicks off in San Francisco

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The Office 2.0 reception kicked off last night at SF MOMA. It was actually a grand affair, at least by Web 2.0’s more humbled event precedents.

It truly drew an all-star crowd and the dialogue in there was pretty enlightening.

10/10/06 Office 2.0 Reception at MOMA
Ismael Ghalimi

10/10/06 Office 2.0 Reception at MOMA

10/10/06 Office 2.0 Reception at MOMA
Chris Heuer and Tara Anderson

10/10/06 Office 2.0 Reception at MOMA
Steve Gilmor

Aside from discussing business models, technology, the state of Web 2.0, and the future of Office 2.0, it was also room-filled with familiar faces and friendly conversation among thought-leaders catching-up in-between product development cycles, company launches and events.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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