The 2010 World Cup Inspires Creativity in Social Media

• July 2, 2010
• 105 Comments

World Cup Fever is certainly a pandemic with champions spreading enthusiasm and passion around the world. It’s not only circulating from country to country and person to person, World Cup Fever is also propagating through the social graphs of fans in social networks around the world.

On Twitter, for instance, it is because of the World Cup that a new Tweet record was established. On Thursday June 24th during the Japan vs. Denmark match, 3,282 Tweets flew across the stream every second, beating the previous record by almost 200.

Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads

• January 29, 2009
• 3 Comments

Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com

Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game.

AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they rely upon to publish and share stories.