Posts Tagged ‘business marketing’
Through brevity there’s clarity.
As marketers and communicators in the era of socialized media, we’re relearning how to summarize and illustrate what we represent so that we might briefly captivate the attention of those we wish to reach.
Twitter, FriendFeed, Plurk, Qik, Seesmic, 12seconds, Facebook News Feeds, and all other forms of micromedia communities prosper through a concise economy of language and forethought. It is the exchange of this richer dialog that flourishes through succinctness.
In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations.
Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem.
Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public.
Whether it’s an oversight or a matter of deception, savvy companies usually employ and deploy a crises response team to prepare for, manage and attempt to positively spin the potential backlash from customers, partners, and employees related to almost anything.
Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.
Nike, this may be one of those times when you follow your own slogan.
Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present.
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.
My latest post is now up on TechCrunch. What follows is the unedited director’s cut.
The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.
According to news makers, analysts, and experts and their constituents, the sky is falling. You can’t run away or hide from this very grim reality.
While we are in throes of a major financial crisis, it is during the most difficult of times when character is truly tested and defined.
Panic only leads to the further declination and eradication of progress.
Yes the market is slipping.
Yes, the financial market is resetting.
I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it continually changes – together. I’m not talking about what to do or how, but what must be done in order to ensure that this global renaissance paves the way for permanent residence in every media property and business through value, education, and reform.
I’m extremely happy to announce that I just submitted the last chapter for my upcoming book with co-author Deirdre Breakenridge, someone for whom I have great respect and admiration.
The book is already in production and we still have a few bits of final editing and tweaking ahead of us. We’ll follow up to let you know more once we have the final timeline available.
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.