Posts Tagged ‘business marketing’

Further Defining Social Media Releases

Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”

His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.

Blog This – October 28, 2007

Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.

PR and Bloggers Officially in “Beta” – Finally

Stuart Henshall really nails it on how PR can more effectively work with bloggers.

Social Media Forces PR’s Evolution

Social Media is forcing PR to stop lobbing grenades from behind the wall and to jump into the front lines of conversations

The New Rules for Breaking News, Robert Scoble Should be in PR

Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.”

Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.

Blog This, October 21, 2007

Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.

Future to Newspapers: Jump in the river

Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.”

The Future of the Social Media Release is in Your Hands

Todd Defren and Brian Solis.

The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.

Blog This! October 17, 2007

Understanding the New Influencers

Paul Dyer takes a passionate look at why PR people give PR a bad name.

Social Media Power Secret- Listening

In social media, everything starts with listening. Chris Brogan shows you how…

Social Media Release Announcing Gooruze, a New Social Network for Online Marketers

Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the members.

Building a Bridge Between Your Story, Bloggers, and People – Part II

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.

Blog This, October 12, 2007

10 Truths of Marketing in a Web2.0 World

Rohit Bhargava shares his wisdom for marketing in the Wild West

Is “Conversation” Overused?

Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience.

Down with the Press Release!!

Recommended Reading – October 9, 2007

Strumpette Editor Resigns – Changing PR?

Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in.

Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room

Daniel Riveong discusses social media and personal brands

Why Bother Blogging Podcasting and Using Social Networks

Chris Brogan playfully demonstrates why you should engage in social media

“It’s a Conversation, Stupid! Part 1″

Recommended Reading – October 4, 2007

TurnPRon- I’ll be speaking here later today on “PR 3.0″ (I think you can guess my stanceon the subject).

Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR.

Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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