Posts Tagged ‘business marketing’

PR is About Relationships, Just Ask Robert Scoble

The crossroads of traditional PR and Social Media is on an inevitable path to a very public boiling point. In the realm of Social Media, conversations are king.

As much as we talk about how to participate in Social Media, it doesn’t mean a thing if we don’t take a few steps back and remember that regardless of the technology, meaningful conversations are about respect and relationships. And, I should also point out that the most rewarding dialog has always been 1 to 1 instead of 1 to many, aka spam PR.

PR 2.0 Makes the Advertising Age Power150 List

There are many blog rank lists out there, but this is one that only seems to gain greater relevance as each day passes. Kudos to Todd Andrlik for starting the Power150 list where he tracks the most influential marketing blogs covering advertising, new marketing and PR.

The list has made Advertising Age, aka Ad Age, and PR 2.0 is among some of the best and brightest. Looks like we could use some additional Technorati and Bloglines points though. Nonetheless, it’s an honor to be ranked in such brilliant company.

Facebook is the Online Hub for Connected Professionals

As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business.

Where do you start? How do you jump in?

It all starts with listening and watching, and eventually, participation becomes clear.

Tangler Introduces Embeddable Forums to Spark Global Conversations

What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion?

Imagine the implications and benefits that such a network could have on any social media strategy and public relations campaign.

Well, Tangler is enabling the idea of portable, global conversations across the web, similar to the way YouTube videos are displayed in blogs and Web sites. Basically, we’re talking about one conversation with multiple access points.

Top iPhone Applications for PR and Marketing Professionals

The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality.

Social Media is Transforming Marketing and Public Relations

I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR.

We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place in the industry.

Defining Social Media

After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten.

The Social Media Manifesto


Source: Shutterstock

In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care.

Why PR Doesn’t Work and How to Fix It

Click here to read this article using ThinkFree Docs

There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.

Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself” PR penned by Glenn Kelman, CEO of Redfin.

Twitter Down Again, Sparks Adoption for Jaiku

Twitter Down Again

Yes, it’s true. We are a fickle impatient bunch of early adopters looking for things to be there when we need them and work like we want them to. We do have patience with cool, new technologies and apps, but that patience quickly thins when it is tested too frequently.

Yes I am a fan of Twitter. But, using Twitter can be frustrating at times. All too often, I’m forced to wait, sometimes without satisfaction, in order to hit the site when I’m away from text or IM updates.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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