Posts Tagged ‘business marketing’
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era.
My original article is here.
Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0′ agency business report cover line, that seems to be the case here.”
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead.
Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead.
Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.”
When I heard that Chris Heuer, Tom Foremski, and Giovanni Rodriguez wanted to put together a local event to help communications professionals “get” social media, I had to jump in.
Like a group of banditos, we’re all out there running around trying to share the knowledge and benefits of social media and help escalate the overall value and perception of corporate communications in a web-driven world.
On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality.
What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0.
The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philosophies and beliefs of how to make a better, evolving, more interactive web experience.
Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing!
Ahhhhhh, the sweet life.
One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you can excel outside of it.
In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.
Congratulations class of 2006!
It’s June and you have the golden key to success – your degree in PR, Communications, or Marketing. Now you’re ready to take on the world and land that high-paying gig running marketing initiatives for the best companies on the market. However, as you’ll quickly learn (literally), there’s a tremendous chasm between learned arts and practiced arts. And for the most part, it will seem as if you have to relearn everything in order to advance your career, starting at the bottom and working your way up.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.