Posts Tagged ‘business marketing’
Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on.
So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover.
During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story for the Pivot Conference and while I was sharing it with the team, I thought that I would also share it with you here. Why? First, for those considering the event, it may help answer your questions. Second, as your business continues to explore new media, this story arc could serve as an outline for internal planning and development. Hopefully some of the free research we published will also help you.
Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson
You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down Jedi masters and destroy Alderaan. The top guys in marketing might refer to themselves as ninjas, but siths is a better descriptor, depending on whom you talk to.
To truly see opportunities within social media requires viewing the consumer landscape through a different lens…
Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. The numbers of social network users are soaring well past 10 figures. Even celebrities such as Bono, Justin Timberlake, Ashton Kutcher, Lady Gaga et al, are not only living social, they’re putting their money where their cliques are by actively investing in emerging social technologies.
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one…
This guest post is by John Earhardt, Director of Social Media Communications at Cisco on the important of brand journalism. You can follow him on Twitter @urnhart.
Why My Mom Invented Social Media
As Brian Solis stated in a recent blog entry, “social media has never been about the technology as much as it has been governed by social science.” There you have it! Brian Solis has just confirmed that my mom invented social media.
Exhibitor Magazine ran a feature story on new media and how it is changing the world of event marketing. In our discussion, we expanded the scope beyond events to discuss how people were forcing the evolution of business overall. The result is something quite profound. People are now taking control of their online experiences driven by how they connect and to whom in the social web. This shift changes how people find, share and discover information within their networks of relevance and also reshapes the decision making process while influencing new behavior and outcomes.
If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.
With the rise of the Golden Triangle of technology, mobile, social, and real-time, technology is not just for the geeks, technology is part of our lifestyle…it is part of who we are. However, as we are all coming to learn, it’s not in what we have, it’s in how we use it that says everything about us. In the way we use technology, whether it’s hardware or social networks for example, the differences are are striking.
I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…
If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.
Guest post by Nancy Duarte, founder of Duarte, author of Resonate and Slide:ology. Follow her on Twitter and read her blog.
Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. Using social media as a connection tool goes beyond just looking at the twitter feed to assess if you were boring or not. There are six ways to utilize social media while planning your presentation that will ensure an authentic connection and relevant conversation occur.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.