If a conversation takes place online and you’re not there to hear it, did it really happen?
Conversations do not fall into a black hole never to be heard again. And, there is no event horizon preventing their escape.
The social effect is more powerful than we realize. The truth is that if one voice or a chorus of voices finds the right audience, not only will businesses realize that conversations are taking place, they will find a miraculous cure for deafness. And rather than merely reacting, they’ll take the position of leading situations and opportunities.
Living in Silicon Valley, tech startups and industry giants serve as common fixtures, much in the same way movie studios and production companies adorn Hollywood. Twitter, Facebook, and YouTube are on the minds and in the conversations of leaders and entrepreneurs. And, they’re also factored into the business strategies of today and tomorrow.
While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best trivial. And, quite frankly, without a true investment of intention, attention and conviction (I.I.A.C.), we minimize the opportunity before us as well as the thoughts, emotions, and overall potential of our communities rich with would be advocates and influencers.
We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years. So many industries, processes, politics, beliefs and myths clouded or seized our responsibility and capacity to force innovation and ultimately the change that is needed and long overdue. At the root of this however, is what fuels evolution and revolution…
Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential.
The new world of Social Media is among the most actively analyzed, misunderstood, and at the same time, celebrated mediums affecting businesses today. At the very least, it introduces a renewed sense of vigor that is challenging creativity and convention and also inspiring more human connections in the process. Social Media also introduces new channels and methodologies to drive and measure sales, service, and marketing. As such, discerning business executives seek direction to evaluate the opportunity costs associated with new media as well as establish the ROI of engaging in popular networks such as Facebook, Twitter, and YouTube.
I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence.
In this installment, we discuss “people” as the 5th “P” in the marketing mix. While this is a subject that’s been discussed over the years, the 5th P serves as a defined pillar in the newly published Hybrid Theory Manifesto.
There’s a saying that good things happen when you least expect it. Such is the case this past week.
As part of its CRM Evolution ’10 conference, CRM Magazine announced the winners of its 2010 CRM Market Awards. I’m proud to say that I was listed as one of eight CRM “Influential Leaders” by the magazine, to which I am quite literally speechless. To say that this came as a surprise would be an understatement. To be included among a list of mentors whom I greatly admire is nothing short of dreamlike.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.