Studying the impact of innovation on business and society

Tag: business

In Social Media, Failing to Plan is Planning to Fail

I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. I contacted Gartner earlier this week and the problem is, that this data isn’t new at all. In fact, these discussions are fueled by information…

Best of 2010: The Future of Business is Social

Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make real headway in the progress of progress. The future of business is social and as such, every aspect of business affected by outside activity will…

The Difference Between Friends, Fans and Followers

With every day that passes, brand managers are learning the value of presence in social networks. The extent to which new media permeates a company’s fabric depends on where in the world the company is based, as well as the prevailing culture of its organization. What’s clear however, is that brands are paying attention. Social media and our understanding of its promise are raw. I’ve always believed that media and ensuing behavior are evolving faster than our ability to master…

(R)evolution: Katie Couric on Fact-First Journalism and Digital Identity

We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer. Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs. In Part 2 of…

Social Media and The Tale of Two Career Paths

Over the years I’ve written about the maturation of social media within business and how we were, and still very much are, starting to realize its potential and its impact. And the truth is, we’re just getting started. What’s upon us now is nothing short of the beginning of the end of business as usual.Where we are today and where we’ll stand a year from now and the year thereafter are worlds apart. The socialization of business requires new doorways…

(R)evolution: CBSNews.com Editor-in-Chief Dan Farber on the Future of News

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In a world where news no longer breaks, it Tweets, information finds us, because we expect it to. Dan Farber is someone whom I respect and admire and he’s also someone I have the privilege to call a friend. Farber is the Editor-in-Chief of CBSNews.com and is one of the brightest minds in journalism, possessing a…

Engage Now Available on Audible.com

Have some time to spare? More specifically, do you have 12 hours and 50 minutes available? If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on your business and hopefully inspires you to become the expert you once relied upon for direction and insight. Whether you’re a champion, a leader, or…

Social Business Takes a Human Touch, No Really

Served as inspiration for The End of Business as Usual… The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place. Businesses still weigh the ROI of participation. Teams debate over who owns the company’s social presences. The parochial in middle and upper management see it as either a playground or an extension…

(R)evolution: Frank Eliason on the Social Business and Customer Service

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In episode 8, I proudly welcome Frank Eliason, senior VP of Social Media at Citibank. Frank is recognized as one of the fathers of modern customer service. Prior to joining Citibank, Frank was known to many as the voice behind @ComcastCares, one of the earliest examples of how a business could use social networks to proactively…

The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce

Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers.  Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of relationships, how we communicate with one another, and how we discover, share and learn. Facebook and Social Media are redesigning the information super highway, forever altering how information travels and how people connect. The world…

1 10 11 12 13 14 19
Join the Newsletter



Stay Connected
Instagram
Twitter