Studying the impact of innovation on business and society

Tag: business

(R)evolution Episode One: Empowering Your Employees and Customers with Josh Bernoff

Welcome to the premier episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In show number one, Forrester’s Josh Bernoff discusses his new book Empowered, co-authored with Ted Schadler. An old proverb declares, “may you live in interesting times.” Indeed we do. The markets that define the business landscape for brands, organizations, and local businesses are democratizing. At the same time, the dynamics of influence, who…

Social Media: It’s All Part of a Master Plan…or Is It?

Twitter presence…CHECK Facebook Brand Page…CHECK YouTube Channel…CHECK Socialized Business Strategy…TBD While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best trivial. And, quite frankly, without a true investment of intention, attention and conviction (I.I.A.C.), we minimize the opportunity before us as well as the thoughts,…

This is Your Time to Make a Difference: Engage or Die

We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years. So many industries, processes, politics, beliefs and myths clouded or seized our responsibility and capacity to force innovation and ultimately the change that is needed and long overdue. At the root of this however, is what fuels evolution and revolution… #you You helped define social media. You helped democratize the ability to…

5 Not-So-Easy Steps to Managing Your Brand Online

Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential. The socialization of business is comparable to the rabbit hole in Alice in Wonderland or the…

ROI Doesn’t Mean ‘Return on Ignorance’

The new world of Social Media is among the most actively analyzed, misunderstood, and at the same time, celebrated mediums affecting businesses today. At the very least, it introduces a renewed sense of vigor that is challenging creativity and convention and also inspiring more human connections in the process. Social Media also introduces new channels and methodologies to drive and measure sales, service, and marketing. As such, discerning business executives seek direction to evaluate the opportunity costs associated with new…

Video: Introducing the 5th “P” to the Marketing Mix — People

I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. In this installment, we discuss “people” as the 5th “P” in the marketing mix.  While this is a subject that’s been discussed over the years,…

CRM Magazine’s 2010 CRM Market Awards

There’s a saying that good things happen when you least expect it. Such is the case this past week. As part of its CRM Evolution ’10 conference, CRM Magazine announced the winners of its 2010 CRM Market Awards. I’m proud to say that I was listed as one of eight CRM “Influential Leaders” by the magazine, to which I am quite literally speechless. To say that this came as a surprise would be an understatement. To be included among a…

Almost Half of Small Businesses Find Customers in Social Networks

In social media, is there truth to the proverb, “seek and ye shall find?” As our experience in new media matures, learning what it is we wish to seek and also accomplish is at the forefront of rapid evolution. Converting questions into objectives is how we grow and succeed. While the opportunities within social media in general are sweeping, one such possibility that’s largely untapped in business social networking is the ability to find customers and prospects as well as…

Social Media is Measured by the Sum of Its Parts

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there; we just need to spend a moment searching for the insights necessary to galvanize meaningful social media content, branding, and engagement…

Foursquare Means Business: Have you checked-in yet?

Are you playing Foursquare? Are you “going out” with Gowalla? Are you looped in with Loopt? Location-based services are once again changing the face of social networking. Where relationships were once at the center of user experience, in the Golden Triangle of mobile, social, and real-time interaction, “places” take center stage and corresponding  activities and rewards become the cast and crew of the production. What started as a way to literally see and be seen, has now transformed into a…

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