Posts Tagged ‘business’

Championing Change from Within

Social Media is as revolutionary as it is evolutionary. It represents an important chapter in the ongoing saga and transformation of new media.

Over the years, we’ve witnessed that the 10 stages of social media integration in business are almost always set in motion by an internal champion who is determined and impassioned to engender change from the inside out. These champions emerge from different disciplines and departments and are typically role agnostic. Depending on the organization, champions exist in customer service, communications, marketing, interactive, as well as executive management. The change that these champions engender will ultimately represent a revolution in the spirit, philosophy, vision, and framework for organizations, one that increases market relevance and dramatically enhances the opportunity for affinity and fidelity.

The 10 Stages of Social Media Integration in Business

What follows is the unabridged version of my post on Mashable, “The 10 Stages of Social Media Business Integration.

An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we are presented with increasing reports that showcase the impact of Twitter, Facebook, YouTube and blogs within small and large businesses alike. As a result, we can now visualize the state of adoption, understanding, and implementation in different business ecosystems. What we realize as a result, is that individual examples vary based on the assorted stages of aptitude and proficiency in Social Media within each company.

A New Age for Social Media Marketing

In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution.

As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”

The Business of Social Media: B2B and B2C Engagement by the Numbers

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business.

The Evolution of Social Media and Business

Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence.

Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales, and branding will find it increasingly difficult to learn, adapt, and magnetize customers, prospects as well as their influencers.

Ideas Connect Us More than Relationships

Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships.

The Greatest Hits of 2009 Part V


Source: Shutterstock

2009 represented a quantum leap in publishing for me. It was the first time in the years that I’ve been writing and blogging that I challenged myself to publish at a greater frequency, depth, and volume.

Here are some of my favorites…

The Greatest Hits of 2009 Part V

1. Identifying and Connecting with Influencers

2. Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

3. I’m Not Talking to You

The Greatest Hits of 2009 Part IV


Source: Shutterstock

Valuable Information flies across our attention dashboards at blinding speeds. As 2009 comes to a close and we embrace a new optimism for 2010, let’s revisit some of the most read and shared posts this year.

Greatest Hits of 2009, Part IV:

1. Social Media is Rife with Experts but Starved of Authorities

2. Unveiling the New Influencers

3. PR Does Not Stand for Press Release: Equalizing Spikes and Valleys

Twitter: The Business of Community


Source: Shutterstock

Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community.  Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential.

In Social Media, It’s Not Just Business, It’s Business-To-Business


Source: Shutterstock (edited)

As some social media experts are now starting to realize, businesses need a little bit more than relationships to justify their spend in conversational marketing. Relationships are difficult to forge and even more burdensome to measure. And while participation and engagement are part of a more effective interactive business communications program now, we can not neglect our responsibilities to the bottom line as well as our dedication to existing customers and prospects.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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