Studying the impact of innovation on business and society

Tag: business

Ideas Connect Us More than Relationships

Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships. In the era of Web 1.0 and instant messaging, we assumed, in many cases, alter-egos rather than…

The Greatest Hits of 2009 Part V

Source: Shutterstock 2009 represented a quantum leap in publishing for me. It was the first time in the years that I’ve been writing and blogging that I challenged myself to publish at a greater frequency, depth, and volume. Here are some of my favorites… The Greatest Hits of 2009 Part V 1. Identifying and Connecting with Influencers 2. Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards 3. I’m Not Talking to You 4. Everything You Never Knew About…

The Greatest Hits of 2009 Part IV

Source: Shutterstock Valuable Information flies across our attention dashboards at blinding speeds. As 2009 comes to a close and we embrace a new optimism for 2010, let’s revisit some of the most read and shared posts this year. Greatest Hits of 2009, Part IV: 1. Social Media is Rife with Experts but Starved of Authorities 2. Unveiling the New Influencers 3. PR Does Not Stand for Press Release: Equalizing Spikes and Valleys 4. The Decline of Traditional Advertising and the…

Twitter: The Business of Community

Source: Shutterstock Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community.  Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential. In July 2009, we were introduced…

In Social Media, It’s Not Just Business, It’s Business-To-Business

Source: Shutterstock (edited) As some social media experts are now starting to realize, businesses need a little bit more than relationships to justify their spend in conversational marketing. Relationships are difficult to forge and even more burdensome to measure. And while participation and engagement are part of a more effective interactive business communications program now, we can not neglect our responsibilities to the bottom line as well as our dedication to existing customers and prospects. Socialized media affects an organization…

3 Realities of Social Media

Guest post by Michael Brito. Follow him on Twitter, add him on Facebook or read his blog. Source: Shutterstock This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer. Reality #1: Consumers already get it; brands are still trying to figure it out Consumers use the social web to talk about everything including products. Sometimes they are praiseworthy, sometimes not. There are no strategic…

Attention Companies: Your Next Big Idea Will Come from Us

Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on Twitter Using social media isn’t just important, it’s life changing Do you realize that we are the reason you “make” a living? Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your services solve our problems. We are the reasons for your success. Your fans, your tribes, your family. However, you have to listen…

In Social Media, Collaboration is King

Guest post by Becky Carroll: Read her blog | Follow her on Twitter Source: Shutterstock In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a “corporate black hole”, never…

New Media University: Twitter 101 for Business

Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following.  It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern.  I suggested that the company actively  define user scenarios and offer a quick-start guide for the unique groups of users seeking guidance in order to not only increase…

The NewComm Forum Spotlights the Unification of Traditional and New Media Communications

On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing. Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code SNCRFRIEND to receive a discount of $100. Here’s my agenda… Monday, April 27th from 11:15 – 12:30 p.m. Social Media & Investor Relations –…

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