Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th.
In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix:
- Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly
The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality.
CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing.
Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all convene at the LVCC, Sands, among the dozens of simultaneous events globalize information.
Last month at STIRR, I was introduced to YouSendIt, “the leader in file delivery.” It’s an interesting service that allows anyone to send large files, securely, to contacts through email, bypassing any filters or limits set in place by admins on other side of the firewall.
For a couple of years, I’ve used a similar service from Dropload – basically, when I needed to send files in excess of 5-10MB.