Studying the impact of innovation on business and society

Tag: business

Social Media is Not The Final Frontier of Marketing

Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing. He concludes that if you could answer the question, then you might be the next Seth Godin. Well, not even Google can help me turn up the consensus on the subject. However, the Holy Grail of marketing is an active discussion. To be fair, Pierre’s path to staging the original question and exploring potential answers is interesting and insightful. The history of…

Now is Gone Set for Release on November 12, 2007

Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th. In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix: Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly Explains the new culture of two-way…

Top iPhone Applications for PR and Marketing Professionals

The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality. Since Apple has refused to offer an SDK (software development kit), I have been somewhat reluctant to believe…

CES 2007 Snapshot

CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing. Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all…

YouSendIt – IGetIt – An easy way to send large files online

Last month at STIRR, I was introduced to YouSendIt, “the leader in file delivery.” It’s an interesting service that allows anyone to send large files, securely, to contacts through email, bypassing any filters or limits set in place by admins on other side of the firewall. For a couple of years, I’ve used a similar service from Dropload – basically, when I needed to send files in excess of 5-10MB. According to Dropload’s site, it is a place for you…

1 17 18 19
Join the Newsletter

Stay Connected