Studying the impact of innovation on business and society

Tag: business

The Path from a Social Brand to a Social Business

I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans…

They All Laughed – The road to becoming a social enterprise

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all: The standard – “We can’t open ourselves up to this kind of risk.” The mean – “You’re just trying to manipulate company perception.” The ridiculous – “No one wants to read tweets about hot dogs.” If you don’t know, ARAMARK is a private, $13 billion global company that…

It Takes Courage

It’s inevitable that I will get the question. You’d think by now that I would learn to expect it…that I would prepare for it…or have a response that would be purely second nature. But I don’t. I’ve no standard answer that automatically inspires anyone in the moment to take action. And, to this day, I neither expect the question nor do I have a rehearsed or standard riposte committed to memory. So what is “the question?” The question faces those…

In an era of Digital Darwinism, no business is too big to fail or too small to succeed

In an era of Digital Darwinism, no business is too big to fail or too small to succeed…this is your time. Many follow, but very few lead. Many compete to survive, but few compete for relevance. Do we listen to our customers? Do we truly understand them? Do we create experiences or do we simply react? The future of business comes down to one word…change. This is a new era that redefines everything. An era of empowered consumers and employees….

Survival of the Fitting: 10 important trends to survive Digital Darwinism

Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere. It’s no longer just survival of the fittest, but also survival of the fitting.  Businesses must earn relevance and to do so requires much more than adoption of the latest technologies or launching endeavors in the latest social or app flavor of the month. Indeed, this post requires not only your pinterest, but your dedication and…

The Importance of Brand in an Era of Digital Darwinism

Part of an unpublished appendix for The End of Business as Usual… Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are…

A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier said than done., especially when vision and execution are two sides of different coins. This is a critical path where businesses must not only commit…

5 Trends That Will Change CRM

I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it’s a group of individuals whom I not only respect, but also am lucky enough to know in the real world. – Ray Wang, Principal Analyst & CEO at Constellation Research – Brent Leary, Owner at CRM Essentials – Esteban Kolsky, Principal & Founder at ThinkJar LLC – Denis Pombriant, CEO…

The Mobile Marketing Value Exchange

Guest post by Scott Forshay, creator and editor of mobi.luxe. Following him on Twitter @mobiluxe Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value. Whether consumers are opting-in for brand communications via SMS or engaging with the brand in a single instance through scanning a QR code, the onus is on the brand to deliver value in return for customers’ valuable time and information. Without the perception that value has…

Looking Beyond 2012: Trends for Leading Transformation

Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… It’s a new year and a new set of predictions to set goals and expectations for 2012.  I won’t bother you with the top 10 emerging social networks or apps to focus time and resources. Nor will I gaze in the crystal ball to reveal the five secrets to viral marketing and user/customer acquisition. Instead of adding my forecasts…

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