Studying the impact of innovation on business and society

Tag: c2b2b

Disrupting the B-to-B-to-C Model

Disrupting the B-to-B-to-C Model

Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions. The industries most affected – retail and branded consumer products – possess entrenched business models that pre-date…

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