Posts Tagged ‘cbs’
In part 2 of my discussion with Revision3 CEO Jim Louderback, we review the importance of community in the very fabric of the programming and overall production. As Jim explains, Revision3 got its name from the idea that television is undergoing its third revision. Revision 1 was the three broadcast networks. Revision 2 was cable television, which as Jim highlights, helped bring television closer to the audience. Revision 3 is rooted in “breaking the fourth wall,” a popular expression in theater for connecting the seated audience with the performance on stage. Internet television opens up a new paradigm for connecting through the camera to PCs and mobile devices. The new era of content producers must create content that’s not only engaging but participatory. Content merely becomes one pillar of community.
We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer.
Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs.
As as I say at the beginning of this interview, I don’t even know where to begin, so let’s just go ahead and jump right in. In a special three-part series, I’m joined by none other than Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, correspondent for 60 MINUTES and anchor of CBS News primetime specials.
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.
In a world where news no longer breaks, it Tweets, information finds us, because we expect it to.
Dan Farber is someone whom I respect and admire and he’s also someone I have the privilege to call a friend. Farber is the Editor-in-Chief of CBSNews.com and is one of the brightest minds in journalism, possessing a firm grasp on the intersection of technology, human behavior, and the business of news.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.