Posts Tagged ‘change’
The number one least asked question in social media is also the most important…
Asking “why” in all aspects of business and life in general is unexploited. Day in and day out I help businesses understand the opportunity that lies within new media, not because of Twitter or Facebook. I do so because opportunity is pervasive in the hearts and minds of consumers everywhere. We just have yet to really understand for what reason.
If you’re reacting, someone else defines what you’re going to do, rather than defining what people need to do.
Your businesses faces great change. This statement is true about customers, competitors, and everyone else affecting market behavior. The question is, what are you going to do about it?
Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled, although initially daunting, proves easier and far more rewarding in the long run. Such is true for social media.
I read a review about Engage once that read, “Brian Solis takes the fun out of social media.” The author’s point was that the book took an academic approach when the industry could benefit from a simplified focus on best practices, case studies, and actionable takeaways.
Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, “how can we use new media to get closer to customers?”
The answer is not, develop a social media strategy to start engaging with customers. The answer is, change. Any organization that focuses on operations, margins, and efficiencies over customer experiences will find itself unfavored by tomorrow’s connected customer. It’s difficult to see the customer or empathize with them if you’re focused on a spreadsheet. It’s impossible to change if you can’t see what it is they value.
I was recently interviewed by my friends at WebCopyPlus. I thought I’d share it with you here…
At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the template follower-counting approaches.
Part four in a four-part series on innovation and change as the new schools of business management…
As a child, you most likely played two very popular playground games, dodge ball and four square. If you’re an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. The difference is that this time a mobile phone takes the place of a ball and it’s usually not hurling toward you.
Part three in a four-part series on innovation and change as the new schools of business management…
To call Zappos an online shoe store takes away from the brilliance behind the 12-year-old e-commerce powerhouse. While its original premise was based on helping people find the shoes they want, in one place, online, and discounted, it certainly evolved into something nothing short of disruptive. As we hear so often with technology startups, Zappos was born in a college dorm room.
Part two in a four-part series on innovation and change as the new schools of business management…
Jack Dorsey is the co-founder of Twitter and Square. He has since rejoined Twitter as Executive Chairman and will focus on product development to further Twitter’s mainstream appeal. He also remains CEO of Square. What follows is my uncut interview with Dorsey for a recent Entrepreneur Magazine cover story.
If necessity is the mother of invention, then perhaps imagination is the source of innovation.
In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that I believe represent the future of business and how companies engage with customers to create a more adaptive and connected infrastructure to compete for the future.
Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.