Studying the impact of innovation on business and society

Tag: change

In Social Media, Your Return Represents Your Investment

Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled, although initially daunting, proves easier and far more rewarding in the long run. Such is true for social media. I read a review about Engage once that read, “Brian Solis takes the fun out of social media.” The author’s point was that the book took an academic approach when the industry could benefit…

Customer-centricity Begins with Creating a Culture of Change

Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, “how can we use new media to get closer to customers?” The answer is not, develop a social media strategy to start engaging with customers. The answer is, change. Any organization that focuses on operations, margins, and efficiencies over customer experiences will find itself unfavored by tomorrow’s connected customer. It’s difficult to see the customer or empathize with…

Engage with Purpose

I was recently interviewed by my friends at WebCopyPlus. I thought I’d share it with you here… At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its…

The Games Businesses Play with Customers

Part four in a four-part series on innovation and change as the new schools of business management… As a child, you most likely played two very popular playground games, dodge ball and four square. If you’re an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. The difference is that this time a mobile phone takes the place of a ball and it’s usually not hurling toward you. Dennis Crowley knows…

Zappos’ Tony Hsieh Delivers Happiness Through Service and Innovation

Part three in a four-part series on innovation and change as the new schools of business management… To call Zappos an online shoe store takes away from the brilliance behind the 12-year-old e-commerce powerhouse. While its original premise was based on helping people find the shoes they want, in one place, online, and discounted, it certainly evolved into something nothing short of disruptive. As we hear so often with technology startups, Zappos was born in a college dorm room. Already…

Twitter Co-Founder Jack Dorsey and the Ideas that Sparked a Revolution

Part two in a four-part series on innovation and change as the new schools of business management… Jack Dorsey is the co-founder of Twitter and Square. He has since rejoined Twitter as Executive Chairman and will focus on product development to further Twitter’s mainstream appeal. He also remains CEO of Square. What follows is my uncut interview with Dorsey for a recent Entrepreneur Magazine cover story. Maybe you have to have helped conceive Twitter to be bold enough to take…

The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business

If necessity is the mother of invention, then perhaps imagination is the source of innovation. In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that…

Happy 5th Birthday @Twitter: A look at Twitter’s growth by the numbers

Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr. In five…

Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage

Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller… 67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter. When you think about social media and customer engagement, luxury brands are viewed upon through a different lens. The question is, are buyers of…

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