Posts Tagged ‘change’

Twitter Co-Founder Jack Dorsey and the Ideas that Sparked a Revolution

Part two in a four-part series on innovation and change as the new schools of business management…

Jack Dorsey is the co-founder of Twitter and Square. He has since rejoined Twitter as Executive Chairman and will focus on product development to further Twitter’s mainstream appeal. He also remains CEO of Square. What follows is my uncut interview with Dorsey for a recent Entrepreneur Magazine cover story.

The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business

If necessity is the mother of invention, then perhaps imagination is the source of innovation.

In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that I believe represent the future of business and how companies engage with customers to create a more adaptive and connected infrastructure to compete for the future.

Happy 5th Birthday @Twitter: A look at Twitter’s growth by the numbers

Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr.

Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage

Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller

67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter.

Are you a content consumer or creator?

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days.

Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed. We were gifted with the ability to share what we think, feel, and experience, on demand. The democratization of information was finally upon us and we the people would ensure that our voices would be heard and felt. This was our time, quite literally as Time Magazine named “us” as the person of the year.

Social Business Takes a Human Touch, No Really

Served as inspiration for The End of Business as Usual

The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place.

Will You Lead, Follow, Ignore? The Choice is Yours

Yes, while it’s a bit dramatic, its design is intentional.

This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important.

Right here, right now, what makes this time so special, is you…

This is about empowerment. This is about not just having a voice or the ability to express it, but to connect people and also their ideas around it.

The Beginning of the End of Business As Usual

Listening is only the beginning. Engagement is the beginning of the end of business as usual. Once we hear, truly hear our customers and the people who influence our decisions, effective engagement is inspired by the empathy that develops simply by being human.

We start to see things through the eyes of our consumers.

We feel their pains, frustrations, and also happiness.

We sense what it takes to encourage positive sentiment.

(R)evolution Episode 4: Charlene Li on Open Leadership

Welcome to the fourth episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. My guest in episode 4 is Charline Li, founding partner of Altimeter Group, author of the new book, Open Leadership and also my dear friend.

The premise of “open leadership” sets the stage for executives to embrace social technology to transform the way they lead. In our discussion, we also review how social behavior and activity demand that leaders not only embrace open leadership, but also open engagement.

This is Your Time to Make a Difference: Engage or Die

We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years. So many industries, processes, politics, beliefs and myths clouded or seized our responsibility and capacity to force innovation and ultimately the change that is needed and long overdue. At the root of this however, is what fuels evolution and revolution…

#you

You helped define social media.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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