Posts Tagged ‘charlene li’
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here.
By now you’ve heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inevitable. While many experts are jumping on their platforms to shout that it’s about time, many investors are smirking with clasped hands, understanding of course that in the game of ROI, this is in fact the right time. With over $1.16 billion in funding and an estimated market valuation at somewhere between $9 and $10 billion, Twitter’s patience and timing will serve amongst its greatest assets.
Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation. In the process, we discovered the most common mistakes and successes businesses experienced along their journey. What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives.
- Only 34% of businesses feel that their social strategy is connected to business outcomes.
In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.
Guest post by Sarah Evans (PRsarahevans), chief evangelist, Tracky, social correspondent at Sarah’s Faves and author of [RE]FRAME: Little Inspirations For A Larger Purpose
The majority of businesses aren’t run efficiently and employees lack the tools and equipment necessary to do their jobs. Quite a wide sweeping statement, I know. But I’ve also been in the trenches. And I realize it’s not for lack of trying. I’ve worked with companies who hired consultant after consultant to help with productivity recommendations, workflow suggestions and overall team building — all in the name of doing better business. These investments never quite had the impact leadership hoped for.
Guest post by Ashley Furness of Software Advice
When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me?
We see everyday what’s possible with social networks for improving customer engagement and experiences? Can the same be done with internal social networks for improving employee engagement and experiences?
In the many years of helping businesses align business objectives with social and new media strategies, there is one thing that always introduces difficulty into the equation, employee engagement. At some point in the development of any strategy, employee and stakeholder input is critical to ensure relevance and ultimately success. While social media may more often than not live in the marketing department, it affects the entire organization and as such, requires a centralized approach to leadership and management combined with a distributed platform for communication and learning.
In June 2011, I was alerted by good friends Dr. Kaye Sweetser and Navy Commander Charlie Brown that Charlene Li and I were referenced in a speech presented by Chief of Naval Operations Adm. Gary Roughead. I was honored to say the least. But, after reading the transcript of the speech, I’m also informed and inspired. I wanted to share the full transcript with you here.
Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context.
Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture.
I first met Jeremiah Owyang online long before I officially met him in person at one of the earlier Lunch 2.0 meetups I can recall. At the time, Owyang was one of the first community managers on the social scene, working with Hitachi Data Systems to help the company tap into online conversations and also build online/offline communities around the Hitachi brand.
The date you ask?
September 12, 2006.
Jeremiah at the Hitachi Lunch 2.0 – Photo credit: Scott Beale, Laughing Squid
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.