Posts Tagged ‘charlie sheen’

Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements

Celebrity endorsements are nothing new. In the era of social media however, celebrities now possess the ability to reach people in online networks. The difference now is that static or passive audiences have become interactive and more importantly, people have become stakeholders in the media where connect and socialize. Celebrities are presented with opportunities to engage people on a peer-to-peer level. Doing so changes the dynamics of the relationship from a hierarchical celebrity-to-fan association to a flattened person-to-person connection. It also impressively scales the potential endorsement from a first degree reach of one-to-one to a multi-degree one-to-one-to-many social effect.

Welcome to the EGOsystem: How Much Are You Worth?

What’s your Klout score?

How many people follow you on Twitter?

What’s your authority on Peerindex?

How are peers rating you on Honestly?

What’s your rank in Quora?

Are you tracked by Traackr?

The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy.

Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money

Money doesn’t grow on trees, but it does grow on Tweets…

The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work., the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people we know, love, and take guilty pleasures in following. is also the team behind the media storm that is @charliesheen.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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  • Brian Solis, Future of Business Forum, Oslo