Proactive Social Media: Filling the Information Space With Great Content

• September 4, 2009
• 84 Comments

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter

Source

I recently gave a talk titled Free the People! at the Potomac Forum’s Government 2.0 Leadership, Collaboration, and Public Engagement Symposium in Washington, DC that generated enough interest for me to post my slide deck and write a summary for a wider audience. These thoughts constitute some of my early ideas about “offensive social media” for organizations (this talk was particularly geared towards a government audience, but the fundamentals apply to the private and public sectors more broadly).

Making Whuffie With Julia Allison

• August 14, 2009
• 55 Comments

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter

You can’t eat whuffie, but it’s getting harder to eat without it, as Tara Hunt says in The Whuffie Factor.  For the uninitiated, think of whuffie as an alternative to money – a reputation-based currency that started as a concept in a science fiction novel, now being applied to online business. Hunt’s interesting central thesis is that in order to successfully change social capital into market capital, company employees need to be authentic community members engaging in meaningful participation where their contributions often outweigh personal gains.