Studying the impact of innovation on business and society

Tag: chris beck

What are you learning from social that you are applying to traditional?

Guest post by Chris Beck of 26DotTwo You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact? The focus in social is on the 5th P (people); communities, niche groups, and influencers. Traditional media consists of the 4Ps; product, price, promotion, and place. Consider integrating the 5th P into traditional; not just a ‘Follow us on…

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