Posts Tagged ‘chris+heuer’

From Social Media to Corporate Media – Video Series #3

Video Series #3 – Jeremiah Owyang, Chris Heuer, and Chris Carfi.

What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. The series features some very important interviews with those truly behind the evolution of Social Media.

How to Write a Social Media Press Release – Part II

“How to Write” a Social Media Press Release Template Now Available

In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs

See example, history, and additional information here.

I. Headline:

Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers.

Interview with Robert Scoble – From Social Media to Corporate Media

Video Series #2 – Robert Scoble

What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release.

From Social Media to Corporate Media – Video Series #1

Well, it’s a long time coming but we finally got everything edited and published for you to enjoy.

What started as a special program for PodTech (official program to be announced soon), has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because of the fusion of Social Media and PR and the bubbling activity behind the Social Media Release.

The Evolution of Social Media Press Releases – NMR Cast #10

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 10 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.”

Content Summary:

How to Write a Social Media Press Release, Why, and What It All Means

As a function of the Social Media Club, Chris Heuer and I were recently discussing Social Media Press Releases with a reporter at a PR trade magazine when we realized just how many people have yet to even learn about the fundamentals of social media. For example, as we were defining the building blocks of an SMR (social media release), Chris stopped and asked the interviewer if she knew what a “tag” was. That was a great question, it turns out, because the answer was no.

The Evolution of Social Media Press Releases – NMR Cast #9

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs.

It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists.

Social Media Club Makes TechCrunch re: Our Initiative on Blogging Ethics

Tonight we’re hosting a roundtable entitled, “Talking About Disclosure” to discuss honesty, ethics, and disclosure – the things that will serve as a solid foundation for blogs as well as helping to escalate credibility in the blogosphere, among consumers, and among traditional journalists.

The event even made TechCrunch today. Thanks Mike!

Arrington (along with many other important bloggers) have been both in the spotlight and the hotseat in regards to blog posts and how, why, and when to disclose business investments and potential conficts.

WebGuild Annual Conference – Ram Schriram Keynote

It was billed as an alternative to O’Reilly’s upcoming Web 2.0 conference in San Francisco.

Was it? No.

Was it related to Web 2.0? Not really.

Was it still useful? Yes.

10/19/06 Webguild Annual Event – Web 2.0, the New Web

10/19/06 Webguild Annual Event – Web 2.0, the New Web
Bambi Francisco and Roland Vogl, Esg.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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