Posts Tagged ‘chris+heuer’

October 2006 STIRR 1.7 Founder’s Mixer


I recently had the opportunity to sit down for lunch with Sanford Barr and Dan Arkind. I’ve also held a few conversations with Joanne Wan and Sean Ness to discuss STIRR. Their vision for STIRR is united as they bring together the people driving the new tech economy forward. STIRR is by far the industry’s biggest, concentrated, most powerful, must-attend tech mixer out there, and it is only continuing to grow. Why? Because they control the attendee registration – invitees, qualified referrals, all business leaders in their own right.

The Evolution of Press Releases – NewMediaRelease (NMR) Cast #8

I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

NMRCast #8 is available online here.

Participants: Chris Heuer, Brian Solis, Shel Holtz.

Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.

1 Afternoon, 2 Understand Social Media – Palo Alto, 10/23

When I heard that Chris Heuer, Tom Foremski, and Giovanni Rodriguez wanted to put together a local event to help communications professionals “get” social media, I had to jump in.

Like a group of banditos, we’re all out there running around trying to share the knowledge and benefits of social media and help escalate the overall value and perception of corporate communications in a web-driven world.

The Evolution of Social Media Press Release Distribution and Technorati Tags

As the future of Social Media Press Releases takes shape, it will take a community effort to keep it on track as well as encouraging mass adoption.

As part of the Social Media Club along with Chris Heuer and many others, I’m surrounded by industry visionaries who are pushing the movement forward, while also broadening the overall industry opportunity for Social Media in online public relations. We’ve also recently formed a Working Group to help establish an industry standard for the creation and distribution of Social Media Press Releases.

del.icio.us Birthday Bash!

Alison McNeill reporter at PR2point0.com
Written by Alison McNeill


Photo Credit: Scott Beale / Laughing Squid .

Last night I attended the del.icio.us birthday bash at the monstrous Yahoo headquarters, and yes, it was quite delicious! This was very different from previous events I have gone to in that it was bigger, more relaxed and there was tons of delicious food! Sorry, I’ll try to use a different adjective for the rest of the article.


Joshua Schachter, Photo Credit: Jeremiah Owyang

The Social Bookmarking Faceoff and its Effects on PR

Hats off to Paul over at StarkedSF for this tip.

An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others.

I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how it can be leveraged by the PR industry. Todd has also covered this topic over at PR-Squared.

Social Media Club Forms Working Group to Develop New Standard for Press Release

On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world.

The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The group intends to present an initial draft specification on November 2nd at the Society for New Communications Research Symposium in Boston.

New Media Release NMRCast #7

I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.

NMRCast #7 - “Real-world implementations” is available online here.

SocialMediaClub.org to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.

Event details:
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043

It’s official! SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.

Stirr Mixer 1.4 Wrap-up – An event worthy of your time

Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up.

The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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