This guest post is by John Earhardt, Director of Social Media Communications at Cisco on the important of brand journalism. You can follow him on Twitter @urnhart.
Why My Mom Invented Social Media
As Brian Solis stated in a recent blog entry, “social media has never been about the technology as much as it has been governed by social science.” There you have it! Brian Solis has just confirmed that my mom invented social media.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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