Studying the impact of innovation on business and society

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The Imminent Shift from Social to Digital Engagement

The Imminent Shift from Social to Digital Engagement

How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential. Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and…

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