Posts Tagged ‘cluetrain’

New Communication Theory and the New Roles for the New World of Marketing

In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.

Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization).

Gary Vaynerchuk Puts the Social in Social Media


Shot at SXSW08

If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV.

Gary is the epitome of the old adage, “If I can do it, anyone can do it.”

Vaynerchuck’s passion, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. He’s moving on up…

Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.

As someone noted, aren’t all marketers opportunistic?

Yes and no.

It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it.

Why PR Doesn’t Work and How to Fix It

Click here to read this article using ThinkFree Docs

There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.

Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself” PR penned by Glenn Kelman, CEO of Redfin.

Social Media and PR 911 – Stop the presses!

It’s not social media if the rest of the PR industry isn’t socializing…

I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.

I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.

Topics included:

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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