CMO’s are at the Crossroads of Customer Transactions and Engagement

• Tweet

• October 31, 2011
• 27 Comments

Part 9 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.

Social Media Spend to Double This Year

• July 30, 2010
• 174 Comments

The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change.

Early experiments are sparked within various forward-looking divisions and funded by other resident or surrounding programs or departments. As social media permeates and socializes the frameworks of the modern businesses, finances and supporting resources will shift to advance expansion.

Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage

• January 22, 2009
• 3 Comments

Disclosure, I’m an adviser to PeopleBrowsr…

In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.

The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.