NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…
Sparking a Renaissance in Human Interactions and Relationships: Making Media and Networks Social Again
What started as a Twitter thread evolved into this post. Human interactions have expanded online over the last two decades. Instead of improving communication and strengthening close ties, it’s made the world move faster, communicate with less depth, and connect with people we’ll never get to really know. Perhaps, this is a time to rethink how we communicate and connect online to improve how we do so in the physical world as well. Community over commodity. Communication is an art,…
Themediaonline Article on Client/Agency Relationships References Brian Solis’ “Digital Darwinism”
In an article on Themediaonline by Herman Degener titled, “We need to like you: why client/agency relationships matter,” the author makes reference to Solis’ concept of “digital Darwinism.” He mentions it after discussing the premise of the article in a question: “Just how relevant, or valid, is the client-agency relationship these days?” Degener writes: “There’s a saying that Brian Solis coined called digital-Darwinism, it’s when technology and society evolves faster than humans. Scary, I know. But similar to how we…
Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business
In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs. What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees…
Be on your best behavior! Behavioral expert Kare Anderson on how to design idyllic experiences
“If we feel instinctively liked by someone else then we tend to project unto them the qualities we like in other people…and that’s priceless.” Those are the wise words of Kare Anderson, expert on the art and science of understanding and perfecting behavioral cues. As she shares, emotion precedes rational thought. In this episode of Revolution, we learn about the importance understanding what we do and don’t appreciate in others to improve how we connect and communicate. If you’re aware…
Finally, a look at the people who use Twitter
The days of “I don’t get Twitter” may soon pass. Tweets are now a form of self-expression among connected consumers and it is this connected generation that continues to grow in size and influence year over year. Much in the same way that TXTing is a natural form of common conversation, even if it’s a norm that’s outside of the world as you know it—Twitter is reflective of how millions of people are connecting and communicating. Over the years, Twitter…
Social Media Spend to Double This Year
The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change. Early experiments are sparked within various forward-looking divisions and funded by other resident or surrounding programs or departments. As social media permeates and socializes the frameworks…
I’m Not Talking to You
Credit: Natalie Dee Social Media continues to fascinate me. If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate. Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior. So, what do we do with this gift? A few, but growing faction of businesses realize the value in listening and learning. Others focus…
The NewComm Forum Spotlights the Unification of Traditional and New Media Communications
On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing. Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code SNCRFRIEND to receive a discount of $100. Here’s my agenda… Monday, April 27th from 11:15 – 12:30 p.m. Social Media & Investor Relations –…
In the Statusphere, A.D.D. Creates Opportunities for Collaboration and Education
Source It’s been an incredible week for stats, demographics, and authority trends related to Social Media this week. The Social Web is our Industrial Revolution and our Renaissance period. It is at the very least completely transforming how we communicate with each other and how we also discover and share content. Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are captivating and distracting our focus. But, while many argue that it’s decreasing productivity, I say…
