Posts Tagged ‘communications’

Further Defining Social Media Releases

Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”

His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.

Blog This – October 28, 2007

Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.

PR and Bloggers Officially in “Beta” – Finally

Stuart Henshall really nails it on how PR can more effectively work with bloggers.

Social Media Forces PR’s Evolution

Social Media is forcing PR to stop lobbing grenades from behind the wall and to jump into the front lines of conversations

The New Rules for Breaking News, Robert Scoble Should be in PR

Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.”

Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.

Blog This, October 21, 2007

Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.

Future to Newspapers: Jump in the river

Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.”

The Future of the Social Media Release is in Your Hands

Todd Defren and Brian Solis.

The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.

Blog This! October 17, 2007

Understanding the New Influencers

Paul Dyer takes a passionate look at why PR people give PR a bad name.

Social Media Power Secret- Listening

In social media, everything starts with listening. Chris Brogan shows you how…

Social Media Release Announcing Gooruze, a New Social Network for Online Marketers

Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the members.

Building a Bridge Between Your Story, Bloggers, and People – Part II

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.

Jott Boosts Mobile Productivity Through the Power of Voice

Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams.

In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in the office.

Blog This, October 12, 2007

10 Truths of Marketing in a Web2.0 World

Rohit Bhargava shares his wisdom for marketing in the Wild West

Is “Conversation” Overused?

Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience.

Down with the Press Release!!

Google Buys Jaiku, Lifestreams Go Mainstream


Disclosure, Jaiku is a client of FutureWorks and all opinions here are my own.

Jaiku confirmed today that Google *hearts* the lifestream/microblog underdog, officially announcing that the previous rumors of a potential acquisition were true.

The first question that I’ve been asked over and over again was why didn’t Google acquire Twitter and whether or not I think Yahoo will be forced to respond with the acquisition of Twitter or Pownce.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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