Posts Tagged ‘communications’

Facebook is the Online Hub for Connected Professionals

As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business.

Where do you start? How do you jump in?

It all starts with listening and watching, and eventually, participation becomes clear.

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

    • @briansolis RT @hootsuite: Hear about some of the the most important trends happening in the world of social business via @briansolis: http://t.co/g234…
    • @briansolis Dear Samsung & said creative agency, Ima let you finish but when you consider you were sued for copying, these commercials seem uninnovative

FLICKR FEED

  • "Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” via @passionsquared
  • When the lights go down in the city...
  • People by Brian Solis
  • Why digital transformation by Brian Solis

ARCHIVE