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Tag: communications

SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases

Note: This post originally ran on TechCrunch, “SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?” Here’s the director’s cut, “SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases” For several years, Sun CEO, Jonathan Schwartz has lobbied the SEC to allow disclosure of financial information through corporate blogs. In a landmark announcement, it seems that Mr. Schwartz may indeed get his wish, and with it, a…

New Communication Theory and the New Roles for the New World of Marketing

In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions. Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer…

The Art of Conversation – It’s About Listening Not Marketing

Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web. There are three sides to this equation: – New media pioneers and practitioners who defend and evangelize the art of conversations because they’re investing in people and their feedback and have the experience to showcase value and ROI. – Social Media marketers who embrace social tools and promote their use in corporate/brand marketing and Public Relations, learning in…

The Essential Guide to Social Media – A Free eBook

I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to…

PR Tips for Startups – The Director’s Cut

Note: This post was originally published on TechCrunch as “PR Secrets for Startups.” Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community. Due to space constraints, the original draft, which was entitled “PR Tips for Startups,” did not run in its entirety. Some of the edits actually wound up changing the context of the post and its intentions. I’ve included the full draft for you here, as I…

Ariel Waldman vs. Twitter, When TOS Doesn’t Apply to You

Credit: Ariel Waldman This is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers. I purposely waited to write this post until this discussion cleared techmeme so that I could reach a fresh set of people who could see things clearly, while also calling attention to something we overlook everyday. When’s the last time you actually read the terms of…

Summize Listens to Conversations and Sentiment on Twitter

Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter. I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers…

MicroPR Personalizes Public Relations

New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers. Stowe Boyd placed a stake in the ground during the Web 2.0 Expo with the introduction of #TwitPitch, a very…

The Evolution of Press Releases

Thank you to Erick Schonfeld and Michael Arrington for giving me the opportunity share my vision, and experience, on the evolution of the press release on TechCrunch. There’s certainly no shortage of opinions on where we are and where we need to be in order to improve the working relationships between PR and bloggers, journalists, and analysts and the brands we ultimately represent – including our own. There are just better ways to share information, and hopefully, this post helps…

Making Mistakes and Amends in Blogger and Media Relations

In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us. This isn’t a generic post on how not to make mistakes, or if you do, how to apologize, per se. This is an example of true transparency and public soul searching that will hopefully help and inspire PR practitioners, journalists, and bloggers to learn from the mistakes of…

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