On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone.
Message control is the antithesis of social media, which enables people to communicate
The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along
In the “Participation Is Marketing” podcast we discuss:
Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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