Posts Tagged ‘construct’

They All Laughed – The road to becoming a social enterprise

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK

People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all:

The standard –
“We can’t open ourselves up to this kind of risk.”

The mean –
“You’re just trying to manipulate company perception.”

The ridiculous –
“No one wants to read tweets about hot dogs.”

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • #Blessed by @briansolis
  • Brian Solis On Demand Economy
  • Brian Solis Think Globally Act Locally
  • Marketers Should Inspire by Brian Solis

ARCHIVE