Studying the impact of innovation on business and society

Tag: content marketing

How to Create Content that Connects with Your Customers

How to Create Content that Connects with Your Customers

Guest post by Jessica Ann (@itsjessicann), CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. We’re living in a post-advertising age. Instead of lamenting the past, or focusing on “the good ole’ days” of traditional marketing, we’re now being called to get more real. Everyone (and their mom) is affected by how we’re consuming the fast-paced media of today. And in turn, the content that we create…

A Social Publishing Model from Intel: “iQ”

Guest post by Bryan Rhoads, global content strategy, Intel Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency and social actions are the transactions in this marketplace for eyeballs and attention. To remain relevant, not only do brands need to produce more interesting, useful and more timely content, they need to adapt to a new “social publishing model” to best feed the social graph and this…

Report: Content and the New Marketing Equation

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as…

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