Studying the impact of innovation on business and society

Tag: content

Going Global by Going Local: Why localization improves engagement

Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing…

How Marketing Automation will Need to Evolve to Survive

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant rather than spam. But whether you are a B2B or B2C marketer, you can recognize that buyer-behavior is ever-changing….

The Number One Least Asked Question in Social Media…Why?

The number one least asked question in social media is also the most important… Asking “why” in all aspects of business and life in general is unexploited. Day in and day out I help businesses understand the opportunity that lies within new media, not because of Twitter or Facebook. I do so because opportunity is pervasive in the hearts and minds of consumers everywhere. We just have yet to really understand for what reason. Report after report, post after post,…

Rest In Peace Marketing: I Never Really Liked You Anyway

This guest post is by Michael Stelzner, the founder of Social Media Examiner and author of the new book Launch. Social and selling just don’t mix. Have you ever been to a wedding sponsored by Nike? Does a future where restaurant tables display infomercials sound appealing? The last thing anyone wants in a social context is a commercial. If you’re responsible for marketing your business, the time for change is now. It’s time to pack away the marketing messages. If…

The Proliferation of Online Video

Source: Shutterstock Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education. With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving.  What many have yet to realize are the effects YouTube has aroused. It is where many online experiences…

Social Media Accounts for 18% of Information Search Market

Source: Shutterstock As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery. It’s how we learn. It’s how we stay connected. Nielsen released a new…

If This Headline Doesn’t Catch Your Attention, I Failed

Guest Post by Shannon Paul, Read her blog | Follow her on Twitter Image Credit: Gakuranman Content may be king, but it won’t ever get the royal treatment outside the confines of your company’s website unless its dressed for success with a killer headline and description to match. A lot of interest can be generated with great content and some proper positioning. Positioning, in this case means solid headlines and descriptions to accompany the content at a variety of access…

Facebook and the Future of User Generated Governance

Shot at Web 2.0 Summit 2008 Facebook is learning to listen. In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community. By all accounts, this was the…

Facebook and the Reality of Your Online Content

Facebook and the Reality of Your Online Content

Shot at SXSWi 2008 A few news outlets reached out to me for comment regarding the uproar sparked by the recent change to Facebook’s Terms of Service (ToS). It inspired a public response as I am not only someone who spends a significant amount of time in the online social field studying digital anthropology and new marketing, I’m also a willing participant in and contributor to the Facebook economy. So, why is everyone upset? When you read the new ToS,…

1 2 3
Join the Newsletter

Sign up for the newsletter.

Stay Connected