Posts Tagged ‘content’

How Marketing Automation will Need to Evolve to Survive

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software.

The Number One Least Asked Question in Social Media…Why?

The number one least asked question in social media is also the most important…

Asking “why” in all aspects of business and life in general is unexploited. Day in and day out I help businesses understand the opportunity that lies within new media, not because of Twitter or Facebook. I do so because opportunity is pervasive in the hearts and minds of consumers everywhere. We just have yet to really understand for what reason.

Rest In Peace Marketing: I Never Really Liked You Anyway

This guest post is by Michael Stelzner, the founder of Social Media Examiner and author of the new book Launch.

Social and selling just don’t mix. Have you ever been to a wedding sponsored by Nike? Does a future where restaurant tables display infomercials sound appealing?

The last thing anyone wants in a social context is a commercial. If you’re responsible for marketing your business, the time for change is now.

Are you a content consumer or creator?

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days.

Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed. We were gifted with the ability to share what we think, feel, and experience, on demand. The democratization of information was finally upon us and we the people would ensure that our voices would be heard and felt. This was our time, quite literally as Time Magazine named “us” as the person of the year.

The Proliferation of Online Video

Source: Shutterstock

Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education.

With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving.  What many have yet to realize are the effects YouTube has aroused. It is where many online experiences begin and end.

Social Media Accounts for 18% of Information Search Market

Source: Shutterstock

As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery.

It’s how we learn.

It’s how we stay connected.

If This Headline Doesn’t Catch Your Attention, I Failed

Guest Post by Shannon Paul, Read her blog | Follow her on Twitter

Image Credit: Gakuranman

Facebook and the Future of User Generated Governance

Shot at Web 2.0 Summit 2008

Facebook is learning to listen.

In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community.

Facebook and the Reality of Your Online Content


Shot at SXSWi 2008

A few news outlets reached out to me for comment regarding the uproar sparked by the recent change to Facebook’s Terms of Service (ToS). It inspired a public response as I am not only someone who spends a significant amount of time in the online social field studying digital anthropology and new marketing, I’m also a willing participant in and contributor to the Facebook economy.

So, why is everyone upset?

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Newspapers are Old News


As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news.

According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo