Studying the impact of innovation on business and society

Tag: content

If This Headline Doesn’t Catch Your Attention, I Failed

Guest Post by Shannon Paul, Read her blog | Follow her on Twitter Image Credit: Gakuranman Content may be king, but it won’t ever get the royal treatment outside the confines of your company’s website unless its dressed for success with a killer headline and description to match. A lot of interest can be generated with great content and some proper positioning. Positioning, in this case means solid headlines and descriptions to accompany the content at a variety of access…

Facebook and the Future of User Generated Governance

Shot at Web 2.0 Summit 2008 Facebook is learning to listen. In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community. By all accounts, this was the…

Facebook and the Reality of Your Online Content

Facebook and the Reality of Your Online Content

Shot at SXSWi 2008 A few news outlets reached out to me for comment regarding the uproar sparked by the recent change to Facebook’s Terms of Service (ToS). It inspired a public response as I am not only someone who spends a significant amount of time in the online social field studying digital anthropology and new marketing, I’m also a willing participant in and contributor to the Facebook economy. So, why is everyone upset? When you read the new ToS,…

Newspapers are Old News

Credit As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news. According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up…

Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation

My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009. The list includes insight from renown pundits and visionaries including: Paul Bradshaw David Meerman Scott Scott Monty Sally Falkow Jason Falls Toby Bloomberg Marc Meyer Ann Handley Paul Gillin Valeria Maltoni Here’s my prediction: Brand marketers will continue to experiment with existing and emerging forms…

MicroMedia Paves the Way for Macro Influence

Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite. The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged…

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