Posts Tagged ‘converational’

Don’t Throw Out that Social Media Rulebook Quite Yet

…use some of it as a reference guide instead.

I have to hand it to Chip Griffin. His recent post, “Throwing Out the Social Media Rulebook” is thought provoking to say the least.

In his post, Griffin assertively proclaims, “I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be.”

I like it.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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