Posts Tagged ‘conversation’

The 2009 Semmys Honor The Conversation Prism

Every year The Semmys nominates the best posts in marketing. Last year, the Social Media Manifesto was recognized and this year, The Conversation Prism was spotlighted.

Thank you!

When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired. It is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.

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The Battle for Your Social Status: Facebook Builds Network Around Your Activity


Shot at the F8 conference in San Francisco

Recently, we discussed the evolution of Twitter and also FriendFeed as they mature into fully interactive conversation ecosystems.

In social media, you’ll most often hear references to the proverbial “conversation” that fuels the dynamic, two-way Web and earns those individuals and brands that invest in it wisely, increased social capital and authority.

Facebook issued a significant announcement that may solidify its platform as the primary dashboard for sharing, responding, and listening to those who comprise your social graph, regardless of network.

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Twitter Bowl 2009: And the Winners are…

Jeremiah Owyang, Chris Heuer, Louis Gray, Guy Kawasaki, and Jesse Stay (founder of SocialToo) and I hosted the second annual Twitter Bowl 2009 during the big game – additional history here.

Jesse Stay worked tirelessly to help us create a scalable and efficient system on SocialToo to track and share votes on Twitter. Thank you Jesse.

Now let’s take a look at the play-by-play and the final score in this year’s Twitter Bowl 2009.

The Top Social Brands of 2008: What’s Your Conversation Index?


Source

Vitrue released a report on the Top Social Brands of 2008 based on an index the company launched last year.

The top social brands list is a result of Vitrue’s daily analysis of over 2,000 popular brands. Each day, the team analyzes online conversations on a variety of social networking, blogging, microblogging, photo and video sharing sites. Virtue then applies a series of algorithms to measure the frequency of keyword usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Social Media Index (SMI).

Dell Deals with Twitter

In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special.

Learn the Language of Twitter


Source

Twitter has sparked its own ecosystem as it continues to rapidly emerge as a viable platform for online conversations, rivaling Facebook News Feeds for attention and interaction.

A group of helpful individuals launched Twictionary, a dictionary and/or translator, to help new tweeters and tweeps embrace and master the language powering the popular micro community and its underlying culture. Power Twitter users and those well versed in the language of the Twitterverse are also welcome to freely contribute their knowledge to help increase the value of the dictionary over time.

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Introducing the 2009 Twitter Bowl; Rate Your Favorite Super Bowl Ads on Twitter

Note: to bypass the background story and skip straight to the instructions for Twitter Bowl, click here.

In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive ratings summary. That was the beginning of #superbowlads on Twitter.

Is FriendFeed the Next Conversation Platform?

I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks.

There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web.

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Is Twitter a Viable Conversation Platform?

Twitter has us in a flutter.

Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination.

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Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage

Disclosure, I’m an adviser to PeopleBrowsr…

In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.

The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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