Posts Tagged ‘conversational+marketing’

New ebook: Customer Service, The Art of Listening and Engagement Through Social Media

March 7, 2008
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Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.

Participation is marketing.

Intention is everything.

Actions speak louder than words.

Categories:

Business - Marketing

PR 2.0 - New Communications

Social Media

Don’t Throw Out that Social Media Rulebook Quite Yet

December 14, 2007
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…use some of it as a reference guide instead.

I have to hand it to Chip Griffin. His recent post, “Throwing Out the Social Media Rulebook” is thought provoking to say the least.

In his post, Griffin assertively proclaims, “I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be.”

I like it.

Categories:

Business - Marketing

PR 2.0 - New Communications

Social Media

ABOUT ME

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.