Now is Gone Celebrates First Anniversary

• November 15, 2008
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On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators.

As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones:

- Thousands of people have read the book

In the Social Web, We Are All Brand Managers

• October 31, 2008
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Source

Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.

Facebook Connects Your Brand Across the Social Web

• July 24, 2008
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I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience.

Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the ideas for new apps that were exchanged in almost every conversation.

Should PR Agencies Blog?

• February 25, 2008
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Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software.

Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.)

Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.”

Social Media is Not The Final Frontier of Marketing

• February 22, 2008
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Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.

He concludes that if you could answer the question, then you might be the next Seth Godin.

Well, not even Google can help me turn up the consensus on the subject. However, the Holy Grail of marketing is an active discussion.

To be fair, Pierre’s path to staging the original question and exploring potential answers is interesting and insightful.