Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience
Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report.
Did you know that the 23 million small businesses in America account for 54% of all U.S. sales?
Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?
While big business has eliminated four million jobs since 1990, small businesses added eight million.
Why the focus on small business today? It’s National Small Business Week in the United States and to commemorate the occasion, I partnered with Cox Business to discuss the importance of connected consumerism amidst the release of its inaugural small business survey (#SBWSurvey).