Studying the impact of innovation on business and society

Tag: cpg

Disrupting the B-to-B-to-C Model

Disrupting the B-to-B-to-C Model

Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions. The industries most affected – retail and branded consumer products – possess entrenched business models that pre-date…

Beaconizing the Brand Experience

Beaconizing the Brand Experience

Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata There’s no question that the shopping journey has been disrupted by consumer behavior in online, social media and mobile channels. What’s less certain, especially within the branded consumer products industry, is the best way to serve this now commonplace “connected consumer.” The pursuit of this answer, and the quest to learn more about connected consumers, is commonly referred to as “digital transformation.” Consumer products manufacturers in food, beverage,…

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