Studying the impact of innovation on business and society

Tag: cx

Why Disruptive Technology is Hijacking Your Customers

Why Disruptive Technology is Hijacking Your Customers

Disruptive technology is not just a commodity anymore; it has become a necessity. I recently met with Rilke Thomsen of Sleeknote to talk about how disruptive technology is shaping customer behaviors, preferences and expectations. Our conversation turned into a short but interesting three-part audio series that I wanted to share with you here. What is disruptive technology? Disruptive technology is something that comes along early on and has the potential to disrupt markets, behavior, and processes models. According to Brian, there are three…

Customer Experience Should Be Designed For And Measured By What Customer’s Actually Experience

Customer Experience Should Be Designed For And Measured By What Customer’s Actually Experience

Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. In my research however, I find that customer experience is not truly a customer-first initiative. It is in many cases relegated to enterprise-first approaches to improve customer flow from an infrastructure perspective. It’s not necessarily something I’m calling out as a problem. Optimizing customer journeys is indeed necessary. But, it is not a means to an end. It is…

Customer Experience is the New Marketing and Customer Experiences are the New Brand

Customer Experience is the New Marketing and Customer Experiences are the New Brand

My friends Rob Cottingham, Gerard Francis Corbett and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a several big brands in the beverage, transportation, banking and airline industries were suddenly in the global media hot seat, we had a laugh and productive conversations behind the scenes. As a result, we set out to build upon these unfortunate opportunities with a couple of pithy but poignant cartoons hoping to spark a bigger dialogue….

Customer Experience Versus Just Experience: Why the difference is key to brand relevance

Customer Experience Versus Just Experience: Why the difference is key to brand relevance

Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking about it within the organization. But without a common appreciation for customer experience and what it represents to customers, not just our view of them, our…

Executives Don’t Live the Brand the Way Customers Do and This is Why CX is Shorted

Executives Don’t Live the Brand the Way Customers Do and This is Why CX is Shorted

The one thing about CRM is that it often has very little to do with “customers” or “relationships” and more to do with the “management” of dated perspectives, systems and processes. So many executives these days are chasing technology and recruiting new expertise to track customers, analyze their data, map journeys and push the most relevant content, messages, promo on the right device at the right time. You’re probably asking, “what’s wrong with that?” In many ways, it is exactly the…

Digital Darwinism: Evolve with Your Customers or Regress Toward Irrelevance

Digital Darwinism: Evolve with Your Customers or Regress Toward Irrelevance

I recently had the pleasure of speaking at Unite host by Satmetrix in New Orleans. Customer experience, IT and management executives from around the world met in the “Big Easy” to learn from one another, share experiences and envision a new future for customer engagement. Prior to the event, I met with the Satmetrix team to discuss my presentation so that we could share the message for those that could not be there live. The conversation was summarized over at…

What is Influence 2.0 and why is it important in the future of CX?

What is Influence 2.0 and why is it important in the future of CX?

Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published…

The definition of Digital Transformation

The definition of Digital Transformation

The definition of digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. This is how I define digital transformation, having evolved it slightly over the years. This definition, which was introduced in 2013/14, was different at the time in that it didn’t solely focus on technology. Early in its rise though the hype cycle, digital transformation was largely technology-centric with…

Experiences Become Brands and Great Brands Become Experiences

Experiences Become Brands and Great Brands Become Experiences

These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…

Experiences are The Core Pillars of Any Brand. 

Experiences are The Core Pillars of Any Brand. 

This is for my Danish friends and anyone who believes that the future of business lies in experience design. Via  Markedsføringdagen, I juni 2016 havde Dansk Markedsføring besøg af Brian Solis fra Altimeter ved markedsføringsdagen. Vi fik lejlighed til at tale både med ham og med deltagere, som havde fornøjelsen af at høre ham på dagen I’ve been spending quite a bit of time lately in Copenhagen. To be honest, I already miss it. There are three recurring topics that…

1 2 3 5
Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter