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Tag: cx

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

Originally published on the Salesforce “360 blog“ Customers care about end-to-end experiences, not how your company is organized. Business leaders are quick to say that a connected customer experience is a major business priority. But the truth is that they are struggling to do it well. New data captures the gap between business and digital transformation and the integrated experiences customers desire. Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company….

Generation novel: How to engage the new post-pandemic customer

Generation novel: How to engage the new post-pandemic customer

Following his keynote at ClickZ Experience, Brian Solis sat down with Elizabeth Roscoe to talk about Generation-Novel, the cross-generation psychographics segment of post-pandemic customers. The original interview is posted at ClickZ. Summary Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis very brand has a style guide and every…

Healthcare Transformers: A Two-Part Series Defining the Future of Patient Experience by Brian Solis

Healthcare Transformers: A Two-Part Series Defining the Future of Patient Experience by Brian Solis

What’s the future of patient experience? What’s the future of caregiver experience? Brian Solis penned an innovative two-part series for HealthcareTransformers that addresses the answers to these questions and more. Solis also explores the potential of digital, physical, and hybrid experience design in a digital-first world with mobile and Web 3.0 transforming patient expectations. The ideas and lessons go beyond healthcare and affect customer experience innovation in industries including retail, travel and hospitality, automotive, and any customer-facing industry. Part 1:…

Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise

Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise

Customer experience is the number one priority as ranked by executives around the world. Even though most may say they’re already “customer-centric,” the reality is that only 15% say they have both a single (360-degree) view of customer data and the organizational structure to make use of those insights.  At Salesforce, I recently had the opportunity to work with Harvard Business Review Analytic Services (HBRAS) on a survey of 1,100 executives around the world exploring how to meet the future…

Digital Experience Is Your Brand’s Superpower

Digital Experience Is Your Brand’s Superpower

A special video/audio conversation recorded for the Invoca Summit that explores how #DX will shape #CX. Description: A conversation between Kenneth Kinney, host of “A Shark’s Perspective” and Brian Solis, the Global Innovation Evangelist at Salesforce; a world-renowned keynote speaker often referred to as one of the greatest digital analysts of our time; and an award winning author of eight best-selling books including “Lifescale: How to Live a More Creative, Productive, and Happy Life”. Video version here.

100 CX Thought Leaders That Are Changing The CX Game

100 CX Thought Leaders That Are Changing The CX Game

via Survey2Connect Customer Experience has become the top priority for brands and businesses all around the globe. It can be seen in the increased investment in customer experience and extra focus on providing impeccable customer experience alongside a great product. But at the heart of the amazing customer experience lies our customer experience heroes, who through their vision, bring the game-changing CX strategy. On World CX day, we bring to you a list of 100 CX leaders from all around…

Shifting Mindsets from Customer Experience to the Customer’s Experience

Shifting Mindsets from Customer Experience to the Customer’s Experience

I recently had the opportunity to partner with my colleague Jon Suarez-Davis on a fireside conversation for the CMO Club. What an incredible experience to hear from so many CMOs leading through change in these uncharted times.  Jessica Denny summarized the conversation at CMO Perspectives and it’s well worth your time. Please take a moment to read (and share!) Thank you. The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital…

readwrite: Customer Experience Speakers for Your Event

readwrite: Customer Experience Speakers for Your Event

Readwrite published an article that lists the top CX speakers for events exploring customer trends and the future of behaviors, expectations, and preferences. Brian Solis was named to the list along with many of his long-time friends As a pioneer in digital anthropology, we believe Brian should be ranked at the very top of the list for events where audiences need to understand the human side of the evolving digital story. Brian outlines in a very approachable and engaging way…

The Future Of Marketing Starts Now

The Future Of Marketing Starts Now

A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic,…

Marketing Insider Group: 5 CX Speakers You Should Follow in 2021

Marketing Insider Group: 5 CX Speakers You Should Follow in 2021

via Emma Bentley, Marketing Insider Group 5 CX Speakers To Follow These top CX speakers and influencers will teach you how to cultivate deeper and longer lasting relationships with your customers. They live, breathe, and love CX. Plus, they’re not shy about sharing their mad marketing and selling skills. Brian Solis, Global Innovation Evangelist, Salesforce What’s a futurist? You’re about to find out when you listen to Brian Solis. He helps audiences understand how to identify and even create corporate…

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