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Tag: damien basille

Social Media Influencers are not Traditional Influencers

Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of…

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