Posts Tagged ‘damien basille’

Social Media Influencers are not Traditional Influencers


Source

Guest post by Damien Basille, follow him on Twitter | Read his blog

As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of problems, for instance focusing on one group of influencers over another or getting broad sweeping numbers instead of knowing exactly how effective your time and money has been spent on the proper target. One thing that usually doesn’t sync up here is that these online influencers with large followings are not the offline influencers.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • “People aspire to be part of something bigger than themselves. Give them something to align with to create a sense of belonging. Change is upon us. Change is because of us.” A quote from #EndofBusiness on the @Telstra wall via @montyhamilton
  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!

ARCHIVE