Posts Tagged ‘dan schawbel’

The Truth About How Social Media Has Impacted Employees

promote_yourself_cover_schawbel

Guest post by Dan Schawbel (@DanSchawbel), a Gen Y career and workplace expert, the Founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press).

Implement Social Media Guidelines, Now

Guest post by Dan Schawbel: Follow him on Twitter | Read his blog


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Technology has united our professional and personal identities into one.  You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours.  People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc.  There is no hiding anymore and our identities will fuse even more in the future, as we use social technologies more and more during work.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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