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Tag: deanna brown

Why Brands are Becoming Publishers [video]

Why Brands are Becoming Publishers [video]

Is content still king? According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.” Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving. Federated Media is no stranger to the…

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