Posts Tagged ‘debshultz’

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs.

It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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